BRAND
QUESTIONNAIRE

Tell us about your vision. We’ll create an identity that brings it to life.

Brand Identity

Enter the name of your business or brand.

A short phrase that communicates what your brand does or stands for.

Brand Foundation

What principles guide your business? What do you want your brand to stand for, and what message do you want customers to take away? Examples: Integrity, innovation, sustainability, creativity, simplicity, trust.

Market Understanding

Describe the people you want to attract. Consider: age range, gender (if relevant), location, profession or lifestyle, interests and values, challenges they face, what they are looking for in a brand like yours.

Why does your business exist? What problem do you solve, and what impact do you want to make?

Brand Personality

Select all that apply.

Visual Identity

Are there specific colours, moods, or visual styles you would like your brand to reflect? Examples: Neutral and minimalist, Bold and vibrant, Soft and feminine, Earthy and organic, Luxury-inspired. Also mention any colours you dislike.

Strategy & Positioning

Where do you see your business in the next 3–5 years? Examples: Attract premium clients, Expand internationally, Launch new products or services, Build a strong online presence, Become a recognised leader in your industry.

What makes your business unique? Why should customers choose you over others? Consider: Your process, Expertise, Customer experience, Values, Special offerings.

Research & Inspiration

Please share one or two brands you admire and explain what you like about them. Examples: Typography, Colour palette, Layout and structure, Overall aesthetic, User experience.

List 3–5 competitors or similar businesses in your industry.

Products & Experience

Provide a brief overview of your main offerings.

Examples: Confident, Inspired, Trusting, Excited, Calm, Empowered.

Final Thoughts

Share any additional ideas, preferences, or details that will help us understand your vision.

* Required fields

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